Mandate Areas
Sport Acquisitions
We identify, acquire, and restructure sports teams and franchises to maximize their commercial potential. Our expertise covers financial structuring, investor partnerships, operational strategy, and governance, ensuring long-term success for teams and organizations.
Sport Sponsorship
We bridge the gap between elite sports properties and premium brands, securing high-value sponsorship deals that deliver real commercial impact. Our network and experience across global sports allow us to create tailored sponsorship strategies that drive brand exposure and engagement.
Brand Licensing & Partnerships
We facilitate high-value licensing and brand collaborations, including the development of branded residences, product partnerships, and co-branded initiatives. By aligning luxury brands with top-tier developers and global opportunities, we create sustainable revenue streams and enhance brand positioning.
Global Events
We have a proven track record of delivering high-impact sports and entertainment events on a global scale. With a deep understanding of the sports industry and commercial landscape, we design and execute world-class events that maximize engagement, optimize efficiency, and enhance brand value. From premium hospitality experiences to large-scale sports events , we handle every aspect.
Expert Professional Services
End-to-End Excellence
World-Class Commitment
World-Class Commitment
Jordan Associates prides itself on offering comprehensive services, from the inception of groundbreaking ideas to their flawless execution. Our commitment to excellence spans the entire lifecycle of each initiative, ensuring a seamless and impactful experience for our partners and clients.
World-Class Commitment
World-Class Commitment
World-Class Commitment
We don't just meet standards; we set them. The term "world-class" isn't just a tagline for us; it's a commitment to pushing boundaries, embracing innovation, and leaving an indelible mark on every project we undertake.
THE TEAM
Kyle Jordan - Senior Partner
Kyle, a Senior Partner at Jordan Associates, is your expert in the thrilling realms of sports and gaming. Kyle kickstarted his career at Sunderland Football Club, mastering the art of sponsorship. From there, he ventured into the world of sports content production at Whisper Films, where he secured major contracts, showcasing his prowess. Fueled by a passion for philanthropy, he founded GoodGood Giving, a groundbreaking charity gaming platform. Through this platform, Kyle has revolutionized both gaming and philanthropy, offering users engaging experiences while facilitating charitable contributions. With his entrepreneurial flair and commitment to making a difference, Kyle stands as a trailblazer at the crossroads of gaming, sports, and charitable giving.
Daniel McKeown - Senior Partner
After a brief sports career, Daniel McKeown began his professional career as a M&A banker in 2006 at Goldman Sachs International and later at Perella Weinberg Partners. He left banking in 2012 to start a natural gas production company which he exited in 2018, returning 4x to shareholders.
A longstanding advisory and co-investment partner to Eddie Jordan, Daniel is a Senior Partner at Jordan Associates. Daniel contributes extensive deal experience. Since 2022 Daniel has raised > $2bn for private transactions, acquired 6 companies on a principal basis and advised on numerous corporate finance projects across Europe, Africa, South America and North America in a variety of industries.
William Clegg - Senior Advisor
William, a seasoned Senior Advisor at Jordan Associates, specializes in private capital fundraising and corporate finance. With a track record that includes co-founding the EMEA Private Capital Advisory team at Moelis & Co., William is a dynamic force in the industry. Having most recently co-founded Colmar Capital, he’s now led ventures in Dubai, London, Zurich, and Paris, showcasing his global reach. William's expertise spans various sectors, from Financial Services to Clean Energy, offering invaluable insights to private equity and real estate firms worldwide. Holding a BSc (Hons) in Economics from the University of Bristol, William is not only an experienced professional but also a passionate supporter of the Royal Marsden Cancer Charity.
Allan MacKenzie - Vice President
Allan has worked for 10 years in financial services in London, most recently in mid-market private equity firm Agilitas. Prior to this he worked in investment banking, focusing on TMT transactions and portfolio valuations at Lincoln International. He is an ACA qualified chartered accountant from PwC and graduated with a law degree from the University of Glasgow.
Josh Clements - Senior Associate
After graduating the University of Virginia with a BA in Economics, Josh started a career in advertising, working on Colgate-Palmolive for WPP in New York City, and Google for Monks in London. Since 2023, Josh has extensively researched sports as an emerging asset class, and has worked on our South Africa Rugby Union deal and London Irish's rebirth. Josh is set to pursue an MBA at IESE Business School in September 2025, ranked #3 globally by the FT.