Jordan Associates is a dynamic venture led by Eddie Jordan, a Formula 1 legend and business strategist, alongside a global network of experts in sport, investment, and brand partnerships. We specialize in identifying undervalued sports assets, unlocking their commercial potential, and driving long-term success through strategic acquisitions, financial structuring, and operational enhancements. With deep industry insight and a hands-on approach, we create transformative opportunities in sport, entertainment, and luxury markets—elevating teams, brands, and investors to new levels of performance and profitability.
We identify, acquire, and restructure sports teams and franchises to maximize their commercial potential. Our expertise covers financial structuring, investor partnerships, operational strategy, and governance, ensuring long-term success for teams and organizations.
We bridge the gap between elite sports properties and premium brands, securing high-value sponsorship deals that deliver real commercial impact. Our network and experience across global sports allow us to create tailored sponsorship strategies that drive brand exposure and engagement.
We facilitate high-value licensing and brand collaborations, including the development of branded residences, product partnerships, and co-branded initiatives. By aligning luxury brands with top-tier developers and global opportunities, we create sustainable revenue streams and enhance brand positioning.
We have a proven track record of delivering high-impact sports and entertainment events on a global scale. With a deep understanding of the sports industry and commercial landscape, we design and execute world-class events that maximize engagement, optimize efficiency, and enhance brand value. From premium hospitality experiences to large-scale sports events , we handle every aspect.
Jordan Associates prides itself on offering comprehensive services, from the inception of groundbreaking ideas to their flawless execution. Our commitment to excellence spans the entire lifecycle of each initiative, ensuring a seamless and impactful experience for our partners and clients.
We don't just meet standards; we set them. The term "world-class" isn't just a tagline for us; it's a commitment to pushing boundaries, embracing innovation, and leaving an indelible mark on every project we undertake.
At Jordan Associates, we invite you to join us on a journey fueled by passion, expertise, and an unwavering commitment to excellence. Together, let's redefine what is possible in the worlds of sport, branding, and business. Welcome to a realm where success knows no bounds.
Eddie Jordan, the visionary Chairman of Jordan Associates, is a powerhouse in Motor Racing, Sports, Property, Gaming, Entertainment, Health, and Fitness. Renowned for his Formula 1 success with Jordan Grand Prix, Eddie's influence extends across many industries. Since his F1 days, Eddie has been an entrepreneur, investing in many businesses and projects whilst being a TV F1 pundit for the BBC and Channel 4 and a presenter on Top Gear. He has a proven ability to spot talent, and to recognise valuable opportunities. He has served on the board of Citi Private Bank, Oyster Yachts and Clareville Capital, amongst others. Eddie has supported many charities and is currently an Ambassador for the Amber Foundation, a charity supporting homeless young adults to help them get back on their feet. Eddie has been awarded an honorary OBE for his services to motorsport and charity. With Eddie at the helm, Jordan Associates is primed for continued success and expansion in the years ahead.
Kyle, a Senior Partner at Jordan Associates, is your expert in the thrilling realms of sports and gaming. Kyle kickstarted his career at Sunderland Football Club, mastering the art of sponsorship. From there, he ventured into the world of sports content production at Whisper Films, where he secured major contracts, showcasing his prowess. Fueled by a passion for philanthropy, he founded GoodGood Giving, a groundbreaking charity gaming platform. Through this platform, Kyle has revolutionized both gaming and philanthropy, offering users engaging experiences while facilitating charitable contributions. With his entrepreneurial flair and commitment to making a difference, Kyle stands as a trailblazer at the crossroads of gaming, sports, and charitable giving.
Daniel, a distinguished Senior Partner at Jordan Associates, is your go-to expert for corporate transactions and investment structuring. With a rich background, Daniel honed his skills at prestigious institutions like Goldman Sachs International and Perella Weinberg Partners before joining Jordan & Associates. Since 2012, he's been a driving force in advising investors and corporations across various sectors including Energy, Financial Services, Retail, Sports and Entertainment, and Real Estate. Daniel's academic prowess shines through with degrees from University of Dublin, Trinity College, France, UK, and Germany.
William, a seasoned Senior Advisor at Jordan Associates, specializes in private capital fundraising and corporate finance. With a track record that includes co-founding the EMEA Private Capital Advisory team at Moelis & Co., William is a dynamic force in the industry. Having most recently co-founded Colmar Capital, he’s now led ventures in Dubai, London, Zurich, and Paris, showcasing his global reach. William's expertise spans various sectors, from Financial Services to Clean Energy, offering invaluable insights to private equity and real estate firms worldwide. Holding a BSc (Hons) in Economics from the University of Bristol, William is not only an experienced professional but also a passionate supporter of the Royal Marsden Cancer Charity.
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107 Westbourne Studios, 242 Acklam Road, London, W10 5JJ
Press Inquiries: info@jordanassociates.co.uk